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Viajes Barceló evoluciona hacia B the Travel Brand
EXPRESO - 11.04.2015
B the Travel Brand es el nuevo nombre con el que la agencia del grupo Barceló va a operar en el futuro, eliminando el apellido de los propietarios de la marca en la división de viajes de Barceló Corporación
B the Travel Brand es el nuevo nombre con el que la agencia del grupo Barceló va a operar en el futuro, eliminando el apellido de los propietarios de la marca en la división de viajes de Barceló Corporación. La medida se enmarca como parte de un plan de reorientación al cliente en las 563 oficinas con las que cuenta en la actualidad.
B The Travel Brand va a estar disponible ya de cara a la temporada de verano, resultando visible como cambio de estrategia de la agencia de viajes que se reorientará al cliente, ‘primando lo que éste pida por encima de los acuerdos con proveedores’.
El cambio de nombre solamente va a afectar a su red de agencias, no al resto de la división de viajes, que incluye a los turoperadores y a la compañía aérea Evelop.
La división de viajes del grupo Barceló va a realizar una mayor apuesta por la tecnología y por la personalización del producto, ‘siempre a medida del cliente’.
‘Queremos ser la agencia del siglo XXI’
Los cambios en las oficinas para pasar de ser Viajes Barceló a mostrar el nuevo nombre B The Travel Bran se va a ceñir tan solo a los rótulos, sin llegar a afectar al mobiliario ni a la decoración.
Expreso. Redacción. T.R
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king (no verificado)
29.06.2015 - 10:04
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